The announcement was released after MATRADE has conducted a far reaching survey on Vietnam’s business environment.

Earlier, during a working visit to HCM City from December 15-17, several Malaysian businesses completed franchise negotiations with a total investment value of up to US$1.35 million.

According to MATRADE, this is the first time Malaysian franchise businesses have visited Vietnam with the aim of tapping into the market as the country has a young population, is politically stable and has recorded a continuous growth rate over the past few years.

Established in 1993, MATRADE is under the Malaysian Ministry of International Industry and Trade. This agency is responsible for supporting Malaysian businesses to export and invest into international markets by providing them with a consultancy and trade support services as well as training international marketing skills for exporters.